Starting in the family garage, father and son cleaning team, Lionel & Roy used a homegrown recipe to create a pure bleach product packaged in amber pint jars to sell at a non-inflated 15 cents each. It was 1922, and a jar of bleach would typically cost 25 cents. But, Lionel and Roy were determined to provide their quality product at a lower price to pass savings back to American families. Their homegrown liquid bleach soon found success and was dubbed Purex due to its clear, pure qualities and ability to make the household clean. Over the years the family worked to expand Purex with a focus on creating useful, everyday need inspired products offered at a non-inflated cost because of their commitment to providing a savings. Quality products at an affordable price has kept Purex in homes across America, throughout the Great Depression to present, as a quality clean that everyone can afford. Now part of the Henkel family, Purex has not lost sight of who we are: our innovative approach to providing a smart value, commitment to quality and passion for creating awesome laundry supplies still shapes all that is Purex.
A pure, homegrown attitude is our methodology for continuing to create remarkable products that are eco-friendly and sustainable. We like to think of ourselves as Lionel and Roy’s descendants – focused on finding inspiration from the home to make every family’s life easier through healthy, laundry supplies that really work.
We never compromise quality for cost. Yes, Purex products are affordable but always with the tradition of pricing our products at a non-inflated expense. This way, you get highly effective laundry supplies that are made of the great homegrown formulas for a fraction of the price.
Like Purex’s humble beginnings a smart value is where we pass the savings onto you and your family while still providing an incredible product that cleans, fluffs and fills the fibers in your clothes for an incredible laundry experience. It’s smart to use and an affordable value.
For Purex, innovation is about formulating new products with quality ingredients at a smart value. Here’s a few of our favourites that really show how effective laundry care can be without compromising on quality:
The new concentrated formula now offers more power per drop & hence more loads in every bottle. In short, amazing clean at great value.
Introducing our best clean available. With Stain Fighting enzymes, Purex® Advanced Stain Fighter delivers a Bright Clean and is Safe for Colours.
Your little one is special and their clothes need special attention. Purex Baby Laundry Detergent is safe and gentle and formulated specifically for your baby’s needs. It’s hypoallergenic and dye-free for a clean you can trust.